Shaun Hancock

Brand Marketing, Retail Design, Creative Storyteller, Strategy and Team Leader.

I am an experienced marketing and retail industry leader with a passion for driving creativity, leading teams and pioneering benchmark brand experiences for consumers. 18+ years of Retail and Brand Marketing formally for Nike and Outerkown by Kelly Slater. With a sharp focus on high profile sport moments, innovation launches, signature athlete business, and lifestyle apparel and brand strategy and key retail channel management.

I am highly skilled in marketing management, retail marketing, innovation storytelling, design direction, creative solutions and market executions across North America retail channels for vertical and wholesale accounts.

My expertise is creating and driving integrated account marketing strategy, advertising concepts, retail strategy, team and project management. Creative directing and vendor and creative agency management collaboration.

I have tremendous expertise in multi-sport, signature athlete / influencer and brand marking, retail and consumer experience concept creation, creative strategy and business planning strategy with a focus on team and people development and driving exponential growth and sales year over year creating benchmark consumer experiences.